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The Power of Nostalgia Branding: Why We Can’t Get Enough of Retro Brands
From Underdogs to Champions: How the Toronto Raptors Built a Winning Brand Identity
The Psychology of Colour in Branding: How to Use Colour to Attract Your Ideal Customer
The Disney Magic: How the Magician Archetype Transforms Disney’s Brand into a World of Fantasy and Wonder
Standing Out in a Crowded Market: How Brand Archetypes Can Help Your Business Differentiate Itself
Ten Commandments of Branding: A Guide to Building a Successful Brand
How Drake Built a Cult Brand Following and What We Can Learn From His Strategy