Breaking the Rules: How to Embrace the Outlaw Archetype for Your Brand

As a creative director at a branding agency, I understand the importance of developing a brand that truly reflects the essence of a company. If your brand has a rebellious spirit and is willing to challenge the status quo, then embracing the Outlaw archetype may be the perfect fit for your brand.

The Outlaw archetype is all about breaking rules, pushing boundaries, and disrupting the status quo. Brands that embrace this archetype often appeal to consumers who are looking for something edgy, exciting, and unconventional. Here are some steps to help you embrace the Outlaw archetype:

  1. Challenge the status quo: The Outlaw archetype is all about defying conventional norms and challenging the status quo. As a brand, you should look for ways to disrupt your industry and stand out from your competitors. This could mean offering a unique product or service, taking a controversial stance on an issue, or simply doing things differently than your competitors.
  2. Be edgy and provocative: Outlaw brands are often known for being edgy, provocative, and rebellious. This could manifest in your brand’s messaging, visual identity, and marketing campaigns. For example, you might use bold and provocative language in your marketing materials or use provocative imagery that challenges social norms.
  3. Create a strong visual identity: Your brand’s visual identity should reflect your Outlaw archetype. Use dark and bold colors like black, red, and purple, and incorporate edgy and unconventional design elements like distressed textures or graffiti-style typography. Your visual identity should be bold, daring, and attention-grabbing.
  4. Be authentic and genuine: While Outlaw brands are known for being rebellious and unconventional, it’s important to remain authentic and genuine. Don’t try to be something you’re not, and always stay true to your brand’s values and personality. Your audience will appreciate your authenticity and will be more likely to connect with your brand.
  5. Take risks: Outlaw brands aren’t afraid to take risks and try new things. Whether it’s launching a new product, experimenting with a new marketing campaign, or taking a bold stance on an issue, don’t be afraid to take risks and push the envelope. Your audience will respect your willingness to take risks and try new things.
  6. Embrace storytelling: Outlaw brands often have compelling stories to tell. Whether it’s the story of how your brand was founded, or the stories of your customers who have been impacted by your brand, incorporating storytelling into your brand strategy can help you connect with your audience on a deeper level.
  7. Create a community: Outlaw brands often attract passionate followers who are drawn to the brand’s rebellious spirit. By creating a community around your brand, whether it’s through social media, events, or other channels, you can foster a sense of belonging and loyalty among your audience.

In conclusion, embracing the Outlaw archetype can be a powerful way to create a unique and authentic brand identity. By challenging the status quo, being edgy and provocative, creating a strong visual identity, being authentic and genuine, taking risks, embracing storytelling, and creating a community, you can create a brand that truly resonates with your audience and stands out in a crowded market. As a creative director at a branding agency, I encourage you to embrace your brand’s rebellious spirit and unleash the full potential of your brand.

Sarah Wilkinson
CEO/Creative Director
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