OUR CAPABILITIES

Connecting people to brands.

HOW WE CAN HELP

We create effective strategies, powerful identities, and influential products that connect people to brands.

Strategy

Whether your company is growing or new to the industry, we work with businesses and organizations of all sizes to clarify their purpose, find their voice, understand their customers, and define their goals.

Positioning

Positioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages, and what it means to the target market. In short, brand positioning establishes an emotional connection with your customers. It’s how you want your company to be perceived in their minds and among competitors.

User Profiles and Journeys

We apply our findings from customer segmentation to user profiles that represent a brand’s target markets, then map out scenarios in which those users might interact with a brand. Defining informed interactions helps us predict pain points and provides insight into functionality and user behavior.

Customer and Revenue Segmentation

Segmentation is a powerful tool for discovering customer needs and potential for growth. By examining the behaviors, motivations, and frustrations of specific groups within a target market, we can identify unfulfilled needs and turn them into competitive advantage.

Brand Attributes

Brand attributes are characteristics that describe the intrinsic and extrinsic qualities of a brand. They reveal its personality, functionality, and physical traits through imagery, language, actions, and assumptions. Attributes are what allow us to identify brands.

Competitive Audit

A thorough competitive analysis is critical for any emerging or evolving business. This process identifies the strengths and weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your brand.

Branding & Design

We build brands with purpose. Branding is about expressing a company’s personality and values, building a comprehensive and consistent experience that resonates with customers and nurtures lasting relationships.

Logo Design and Identity Systems

We work collaboratively to create the most truthful, compelling, and beautiful image of your brand. Supported by diligent research and fearless iteration, we explore many possibilities before arriving at a comprehensive and versatile identity system.

Naming & Messaging

What do you want to say, and what’s the best way to say it? Language defines a brand as much as aesthetics, and we can work with you to develop the perfect verbal identity. From naming your company to articulating brand promise and positioning, we’re here to help pinpoint and amplify the most authentic voice for your brand.

Brand Guidelines

Consistency drives the power and integrity of a brand. We bulletproof your brand by creating logo specifications and guidelines for typography, color, iconography, image style and usage, and more. This ensures that anyone can apply your brand assets correctly and consistently.

Marketing and Brand Collateral

How do your customers engage with your brand? Through advertising? Printed matter? Social media? We can help amplify your voice by translating your brand to an infinite array of print, digital, and video campaigns that can grow with you and remain authentic in a multitude of touchpoints.

Packaging Design

We design Instagram-worthy packaging that engages, motivates people to buy and gets people talkin. In addition to a company’s logo and digital presence, brands must also communicate in the physical world. We design packaging that will  help your brand influence in the marketplace.

HOW WE DO IT

The Process

How we do things matters. We have developed a process to focus our resources and maximize your chances of success.

PHASE ONE
IconVision

Vision

Establish your design objectives. Clarify the business problem.

PHASE TWO
IconDiscovery

Discovery

Discover and learn about your business goals and consumers.

PHASE THREE
IconStrategy

Strategy

Develop a design strategy brief aligned to the scope.

PHASE FOUR
IconDesign

Design

Prepare design assets that aligns with the scope of the strategy brief. 

PHASE FIVE
IconDevelop

Develop

Design assets are applied to brand collateral, marketing collateral, and packaging.

PHASE SIX
IconDeliver

Deliver

Pop those bottles it’s time to celebrate your launch.